Objective:
Develop a strategy from a user experience perspective to seamlessly integrate GenAI into the product portfolio, enhancing the overall user experience while maintaining efficiency, personalization, and innovation.
Develop a strategy from a user experience perspective to seamlessly integrate GenAI into the product portfolio, enhancing the overall user experience while maintaining efficiency, personalization, and innovation.
Background:
GenAI offers numerous benefits, such as automation, enhanced decision-making, and cost reduction. To leverage these benefits, it is crucial to understand how GenAI can fit within the larger context of the product portfolio and address user concerns effectively.
GenAI offers numerous benefits, such as automation, enhanced decision-making, and cost reduction. To leverage these benefits, it is crucial to understand how GenAI can fit within the larger context of the product portfolio and address user concerns effectively.
Brainstorming Workshops and Co-working Session: Conducted four rounds of workshops within the UX team to brainstorm potential AI features for integration into the product portfolio. Held a collaborative session with the Product Management team to refine and align the AI features with product goals and market needs.
Round 1: focus on Why GenAI? Top Use Cases for GenAI in Healthcare. User Concerns. Addressing User Concerns
Round 1: focus on Why GenAI? Top Use Cases for GenAI in Healthcare. User Concerns. Addressing User Concerns
Round 2: brainstorm and list all potential AI features
Round 3: Map all potential AI features into the product portfolio to align with the User journey
Round 4: Categorize all potential AI features and label them with user benefit
Alignment and Collaboration:
Facilitated alignment and collaboration between the UX and Development teams to ensure feasibility and created a cohesive Proof of Concept (POC).
Customer Feedback:
Showed the POC to a few customers and received very positive feedback, validating the approach and highlighting the value of the proposed integration.
Presentation to Leadership:
Prepared and presented the strategy and POC to the leadership team to secure buy-in and support.
Next Steps:
Create an end-to-end experience concept for generating info within the product portfolio. Develop a detailed strategy for rolling out the GenAI integration across the product portfolio.