Hello, I'm Samantha Xie
I lead global UX teams to create user-centered design strategies for enterprise/B2B SaaS and B2C products. With 14+ years of experience, I specialize in AI-driven UX, scalable design systems, and cross-functional collaboration. By blending strategic vision with hands-on execution, I drive innovation, optimize workflows, and align UX with business goals to deliver seamless, impactful user experiences.
Currently: UX Manager at Roche Diagnostics
Previously: EdgeMakers, BetterChinese, and other companies.
Languages: English, Cantonese, Mandarin